Podcasting may not be something that you’re actively involved in as a marketer. I get that. You can’t be doing everything in social media. Podcasting, while mainstream, isn’t exactly burning up the charts, according to the most recent (meaning, 2010) from Edison research. That said, you can benefit from podcasting by listening to podcasts from the smart marketers on the Internet who’ve been doing this for years.
Since you can’t spend your entire day listening to podcasts, I’ve put 5 podcasts in here, one for each day, that you can gain something from each week. Even if you only listened to one podcast each week, you’d be a better educated marketer than your peers who aren’t learning along with you.
1. For Immediate Release – The Hobson & Holtz Report
Frequency: Weekly
Avg. Length: 1hr
Topics: Marketing, PR, social media, current events in PR, interviews, book reviews
Well into podcast 630+, Shel & Neville have been podcasting since 2005 and have covered all of the trends, interviewed all of the greats and have some keen insights into the world of marketing, PR and social media. If you listen to no other podcast, Hobson & Holtz is really a must listen to.
2. Six Pixels of Separation by Mitch Joel
Frequency: Weekly
Avg. Length: 40-50 minutes
Topics: Social media, interviews, technology
Mitch Joel has a real sense of the social media marketing pulse and that, along with the great interviews and tech topics make this podcast a must listen to. Keep a notepad nearby when you listen (actually, that goes for all of these). Mitch’s podcast is almost at episode 300. He knows podcasting and how to get the most into 40 minutes of marketing better than most.
3. I Love Marketing – Dean Jackson & Joe Polish
Frequency: Weekly
Avg. Length: 1hr – 1:20
Topics: Social media, interviews, technology
Dean and Joe cover all forms of marketing and I get at least one good idea from every podcast. Check it out and listen in for some of their specific ideas, action items and so on.
4. Marketing over Coffee – John Wall & Christopher Penn
Frequency: Weekly
Avg. Length: 20-25 minutes
Topics: Social media, interviews, technology
Hosted by John J. Wall and Christopher Penn, the podcast Marketing Over Coffee is among the best marketing podcasts on the Internet. The podcast covers both classic and new marketing and is recorded in a local coffee shop every week. They get some great luminaries for their interviews and ask great questions.
5. On the Media from NPR
Frequency: Weekly
Avg. Length: 52 minutes
Topics: Social media, interviews, technology
While On the Media is not a traditional marketing podcast, per se, this podcast hosted by Bob Garfield and Brooke Gladstone is one of the most entertaining to listen to (of course, as it’s produced first as a radio show for NPR, so production quality is high) and keeps you up to speed on the world of traditional and social media. They cover the controversies of the day and interview some of the most interesting people in the world of media.
[BONUS]
6. Inside PR
Frequency: Weekly
Avg. Length: 13 – 20 minutes
Topics: Social media, trends, PR news
Inside PR is a Canadian + US podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.